2012年1月經(jīng)貿(mào)英語自考試題

浙江省2012年1月自考
經(jīng)貿(mào)英語試題
課程代碼：02635

Ⅰ、Give the English equivalents to the following abbreviations．（10%）
1．OAEC  ________
2．CIP  ________
3．DA  ________
4．P. & L.  ________
5．FYR  ________
Ⅱ、Put the following phrases into English．(10%)
6．非關(guān)稅壁壘  ________
7．普惠制 ________
8．加拿大元 ________
9．工廠交貨 ________
10．遠期匯票  ________
Ⅲ、Fill in the blanks with the words or phrases from the box．(15%)
as    of     for    in     with     to    from     upon
11．________ receipt of your cable of March 5, we at once requested to Bank of China in London to establish a letter of credit in your favor.
12． In reply，we wish to inform you that we have well connected with major dealers ________ the line of textiles.
13．We shall be very grateful to you，if you will advise us as to the specification of those which can be shipped ________ stock.
14．Should this trial order prove satisfactory to our customer，we can assure you ________ repeat orders in increased quantities.
15．We will pass on your decision to the buyers ________ their consideration.
16．We refer you ________ our bank for our financial standing.
prescribe, give rise to, to some extent, premium,      by mistake, predecessor,
 surplus,  inevitable,   other than,     binding upon, drain away, subsidiary
17．Once a contract is officially signed, it creates an obligation ________ the parties thereto.
18．If a country’s exporting is more than its importing, we say that this country’s trade is in ________.
19．Plants which refine crude ores are often located in countries ________ those in which the crude ores are mined.
20．Consumers are prepared to pay a ________ for organically grown vegetables.
21．The parties may ________ a condition under which one party is entitled to terminate the contract.
22．Public relations experts claimed recently that iPhone 4 hardware recall was not ________.
23．We find that a confusion of numbers in the packing was made ________, and we have arranged for the replacement goods to be dispatched to you at once.
24．The ________ of the Organization of Petroleum Exporting Countries (OPEC) was the shortlived Achnacarry Agreement of 1928.
25．Conversely, investment in this country will ________ an increased demand for the home currency and push up its value.
Ⅳ、Reading Comprehension (20%)
A．Read the transcript of a meeting and answer the questions．
Andrew Hodge: Well, have you decided which one it’s going to be?
　　Stephen Johnson: Well, it’s tough—but I think it’s between Impact Ads. and Verity.
　　Andrew Hodge: What’s wrong with Transworld?
　　Stephen Johnson: Well, they are a little low on substance. They keep saying they are a “top” company, but they do not say what they are top of! They say they have original designs and ideas, but they don’t give any examples. I’d like to know more about their campaigns and their clients. The only thing they do say is that they are cheaper than the others—but do they give value for money? I could find more about them, but if a marketing company can’t sell itself, can it sell for us? I like Verity’s idea of working closely with us at every stage of the process ... I think we need something like that. They seem to me to be a good company, and all the people who have worked with them tell me that they do exactly as they say — they work with you, and they don’t mess you around.
　　Andrew Hodge: And Impact?
　　Stephen Johnson: That’s the problem. They are good, very good. They are very expensive, but they do a fantastic job. If you look at their list of satisfied customers, it is as long as your arm. They are a young team, very professional, very innovative… but they are a bit light on their management consultancy side — they know it too, so they have brought in an outside partner. They will do a very good campaign, but we will have to organize it a lot more for them — their service is less complete.
　　Andrew Hodge: So they do less, but do it well?
　　Stephen Johnson: Very well. And their Return On Investment is apparently very good, so they are cheaper than they look.
　　Andrew Hodge: So it’s going to be Impact then?
　　Stephen Johnson: Well, if we end up with Impact, it will be no bad thing. But I have been talking to George Halds at Verity — they have a new young employee, Sandra Sean. She’s got some original ideas, and they want to give her a try on a big project. And she is almost as good as Impact in one way — they tried to poach her from Verity earlier this year!
26. What is the main objection to Transworld? (      )
A. Not enough detail. B. Not convincing.
C. Too cheap.  D. Not value for money.
27. What is in Impact Ads.’ favor? (      )
A. An outside partner. B. Comprehensive service.
C. Top quality product.  D. Cheap ROI.
28. What is in Verity’s favor? (      )
A. George Halds is good.
B. They have worked with many people.
C. They are cheaper than Transworld.
D. They have a good reputation.
29. How long is something “as long as your arm”? (      )
A. Very long.  B. Reasonably long.
C. Not long.  D. Reasonably short.
30. How far does Johnson seem to have decided? (      )
A. He can’t decide.  B. He has almost decided.
C. He has already decided.  D. He is always sure whom he wants.
B．Read the Advertising Report and decide whether these statements are true (T) or false (F)．
　　Television— Our TV ad campaign has been running for two weeks, and brand awareness is now over 70% in the target demographic. We have booked slots after adventure movies, nature documentaries, and occasional slots just before adult content on mainstream channels. We are mainly advertising in prime time, but also early evening to catch the late teens/college audience before they go out for the evening. The N.E.Wear catchphrase “if you aren’t wearing it, you aren’t dressed” has been very successful. We’ll keep the advertisements running until the opening in two weeks.
　　Magazines and Newspapers—Most of our target demographic don’t read dailies. We targeted fashion magazines (for female) and motoring and extreme sports magazines (for male and female). We went for fullpage color glossies. Naturally, fishing, hunting, boating and similar magazines all carried ads.
　　Street furniture—We have some advertisements on the back of bus stops on busy streets, and on bus stops used by university and college students. To keep up our image we do not advertise on phone boxes, or dustbins though we are considering advertisements under public notices, where this is allowed.
　　Summary Exposure Targeting Cost Per Viewer Impact Overall Cost
　　TV very high average low high high
　　Mag&News average good high average moderate
Str. Furniture high very poor very low low low
31. The TV advertisement campaign is for just under a month. (&nbs